Radio Advertising:- How to get the best out of it

Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
Continue reading…

Enjoyed this post? Share it!

 
 

Legendary Chicago Rock Station ‘The Loop’ Signs Off.

After more than four decades of rocking Chicagoland, “The Loop” is signing off. Christian broadcaster Educational Media Foundation is purchasing WLUP-FM (97.9) from Merlin Media for $21.5 million. EMF will place its syndicated contemporary Christian “K-Love” format on the station as early as Saturday.

A memo to staff from Cumulus Media VP/market manager Marv Nyren obtained by Chicago media reporter Robert Feder says The Loop’s
Continue reading…

Enjoyed this post? Share it!

 
 

Xolani Gwala taking time off from 702 for medical reasons

Stephen Grootes will be filling in for 702 breakfast show host Xolani Gwala while the morning drive time presenter takes some time out from the station to deal with a medical issue. 702 listeners may have noticed that Gwala has already been off the air for a few weeks. In a voice message, played by […]
Continue reading…

Enjoyed this post? Share it!

 
 

Is Beats 1 really ‘the biggest radio station in the world’?

Radio futurologist James Cridland challenges Apple Music’s head of content Larry Jackson’s claim that Beats 1 is the biggest radio station in the world. Run by Apple and available exclusively on Apple Music, Beats 1 was launched at the end of June 2015 – most audaciously grabbing presenter Zane Lowe from BBC Radio 1 at […]
Continue reading…

Enjoyed this post? Share it!

 
 

Live Vs. On-Demand: Study Reveals Demo Differences.

New research reveals for the first time ever the demographic differences in listeners who tune into radio shows on-air vs. those who catch them on-demand. Westwood One and Nielsen collaborated on a custom study to measure the audiences for local on-demand content from Cumulus Media stations and national on-demand content from Westwood One. Using the […]
Continue reading…

Enjoyed this post? Share it!

 
 

Somizi wants to send 4 matriculants to university

This week, Somizi Mhlongo became the latest celebrity to dedicate his resources to sending young people to school. The TV presenter and now author has reached a massive milestone with his book and now he wants to send four matriculants to university next year to give back. Somizi took to Instagram to say: “With my […]
Continue reading…

Enjoyed this post? Share it!

 
 

#WomensMonth: Jacaranda FM hosts advocate Thuli Madonsela

Martin Bester and Tumi Morake hosted advocate Thuli Madonsela at Jacaranda FM on their breakfast show this morning. Madonsela, who served as public protector of South Africa from 2009 to 2016, was interviewed on her thoughts around the ANC, the investigation into Nkandla, the #GuptaLeaks scandal and the upcoming Standard Bank Business Breakfast where she’ll […]
Continue reading…

Enjoyed this post? Share it!

 
 

Jou Top 20 vir die week!

Hier is jou Top 20 vir hierdie week. Ruan Josh en Franja du Plessis is vir die tweede week nommer 1 met hulle liedjie “Ek wil lewe”, hierdie broer en suster trio mag maar sing. Hoop om hulle vir ‘n hele paar weke op die nommer 1 spasie te sien. Die Top 20 is julle […]
Continue reading…

Enjoyed this post? Share it!

 
 

Sanger open eersdaags biltong en koffie winkel.

Biltong en Bobby – hoe klink dit vir jou? Die sanger en The Voice SA-mentor, Bobby van Jaarsveld, gaan eersdaags sy eie biltong en koffie winkel open. Alhoewel hy nie veel oor die projek laat glip nie, skryf hy op sosiale media: “Hahhhahahahaha I KNOW…. 🙈 Tag someone who LOVES great Biltong and Coffee. Watch […]
Continue reading…

Enjoyed this post? Share it!

 
 

Radio News: Jim Day Named Exec. Producer for Bob and Marianne Morning Show.

Jim Day has been named executive producer for “Bob and Marianne in the Morning” on Cumulus Media AC “Warm 98” WRRM Cincinnati, OH. Day brings 25 years of on air and producing experience to his new role where he replaces Zach Stone. “Zach Stone set a high bar producing for Bob and Marianne, so finding […]
Continue reading…

Enjoyed this post? Share it!